Apple's latest hire could mean more ads are coming to TV+

An ad-supported Apple TV+ tier is starting to look all but inevitable. According to The Information , Apple recently hired Lauren Fry, a former ad tech executive, "to help build a video advertising business" for its streaming service. Before her most recent stint at digital advertising firm Simulmedia , Fry held ad sales roles at AT&T and Comcast. Bringing more ads to Apple TV+ would fall in line with some of Apple's more recent actions. Toward the end of last year, the company began displaying ...